The Social Media Revolution

Social media is something that has taken the world by storm. Some would even say that it is the biggest shift since the Industrial Revolution — such as the video below. With social media being such an important part of today’s culture, there is no question that how people choose to use it can and will affect their lives in some way, shape or form. From a personal perspective, you put your life out for family and friends to see and enjoy. From a business perspective, you have the potential to broadcast your important messages or products to consumers by the masses.

Websites such as Facebook, Twitter, Instagram, LinkedIn, Google Plus, YouTube and Pinterest have changed the social networking game in more ways than one. Watch the video below to see just how much of a global impact social media holds.

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Twitter Cheat Sheet

Almost everyone you meet will have a Facebook or an Instagram, but Twitter is a social media that is not as widespread among personal account users as the others. In case you are one of the people who are considering to venture into the world of tweeting, this cheat sheet is for you.

Tweet – A tweet is a 140 character or less message that can include text, photos or video. The character limit includes symbols, letters, spaces and punctuation.

Twitter feed – The twitter feed is similar to your news feed on Facebook. It shows all the tweets of the people that you follow in one place.

Twitter handle – A twitter handle is someone’s username that they create for the site.

Followers – Followers are twitter users who choose to follow your account. However, people who you follow do not instantly follow you back, they have to follow you back on their own.

Mentioning someone – To mention someone else who has a Twitter account in your tweet, you simply put an @ symbol before their handle. For example, to mention ESPN in a tweet, you would put @ESPN.

Retweet – A retweet is when you repost a different user’s tweet to your followers. A retweet would appear on your followers’ twitter feed as it did on yours, but it would state that you retweeted it.

Quote tweet – A quote tweet is very similar to a retweet, but when you quote tweet you can add in your own comments. A quote tweet would look like this:

The “Can’t wait for fall!” is what the user chose to add in to @ESPNCFB’s tweet.

Replying to a tweet – If you want to reply to a tweet without including any of the previous tweet’s content as you would in a quote tweet, then you would reply. A reply simply includes the user’s twitter handle and the text that you wish to share with them. A reply would look like this:

Direct message (DM) – A direct message is a private message from one user to another. However, you can only send a direct message to someone who follows you.

Hashtags – A hashtag is a word or phrase preceded by a ‘#’. Hashtags allow users to add into conversations on a certain topic. Twitter makes it so users can search a hashtag and see all of the people’s tweets who included it. Hashtags can be any number or letter, but they cannot include symbols. Hashtags are included in the 140 character tweet limit. A tweet with hashtags would look like this one from @ESPNCFB:

By using the hashtag #CFBLIVE, this twitter account is categorizing their tweet so that people following or that wish to follow along with College Football Live will see their tweet.

Now that you know the twitter lingo, go ahead and jump in on this social medium! Sign up today by clicking here.

The Importance of Passion

Self promotion is not something that has a specific formula or that is easily accomplished. It is something that organizations and individuals both enjoy, so if you learn how to do it for yourself, hopefully you can do it for a company. Self promotion for just your personal accounts is much harder than promoting a company because you don’t have a product or service that will benefit people. However, if you have another type of service like entertainment or advice, then you are more likely to gain a following. Finding your passion and chasing it is what will bring you success.

However, if you want to start something, follow these tips on how to channel your passion and grow in it.

Tip #1: Find a service to the public that you actually enjoy doing. We would all love to become well known for absolutely nothing like the Kardashian family, yet most of us are not going to be that fortunate. The service you choose could be anything from filming makeup tutorials on YouTube, filming goofy Vines that give people a good laugh or writing a blog on something you’re passionate about. Whatever it is, enjoy doing it because it will show in the end result.

Tip #2: Once you find a service to the public and begin putting your work out on the internet, you can not just sit there and hope that people miraculously come across you out of the billions of people on the internet. This is when you begin sharing it with everyone — your friends, your family and your social media accounts encouraging people to share it if they enjoyed it or know someone who would. Word-of-mouth has been a crazy effective way of marketing and often overshadows the modern telecommunication marketing techniques because when a recommendation comes from someone you know, there’s a lot more sincerity in it. This will help you find people who share your passion and vision for what you set out to do.

Tip #3: Once you begin to gain any size of following, ask for feedback. This could just be from your friends or family members that you had watch it. Ask them what they want to see improved or changed for more enjoyment out of it. You need to keep your audience engaged! They are the fuel to your fire, the viewers of your content is what pushes you further into the mass media world – keep them happy. They will give you diverse insight of what you can do better or what you should consider adding to your posts. Not only will this help you become more successful on the internet, but it will give you a deeper and fuller understanding of your passion using other people who share it.

If you can manage to do this for yourself, you will have a good background experience to draw from if you ever need to do it for a company or organization as a job. Practice makes perfect, so why not start today?

How to Describe Social Media Skills on Your Resume

Social media is a rapidly growing marketing asset that almost every company uses in some way, shape or form. As future employees looking to jump into a competitive job market, your resume is an important tool that can make or break you. Not only will listing your social media profiles give future employers a look at your experience with the various sites, but it will allow you to present yourself in a professional and positive light.


 

List the social media sites that you have experience with – Be sure to only list sites that you actually know how to use. Seeing as a lot of jobs actually require you to work within these websites, it would be extremely detrimental for you to lie about your experience with the various sites.

Go into detail – Include your knowledge of how to use the different sites. For example, if you were talking about Twitter you could say you have knowledge of quote tweeting, retweeting, favoriting, posting photos and videos in tweets, etc. If you have ever assisted to create or monitor an account for a professional organization, list those on the resume.

Share experience with professional organization’s accounts – If you have ever monitored a student-run organization or company Facebook page, Twitter, Instagram, Pinterest, blog or any other social media platform, list the responsibilities you held with them. Be sure to include the number of impressions (likes, followers, re-pins, etc.) made while you monitored the account.

5 Quick Tips to Clean Up Your Social Media Accounts

Follow these tips if your social media profiles are in need of a cleanup. Some of these tips may seem obvious, however many of them still need to be applied to the majority of personal, collegiate accounts. Most of these problems can be dodged by creating professional social media accounts, however the content from your personal accounts are still accessible on the internet. 

1. Change your profile picture — This is the first thing that future employers will see, and this will mark their first impression of you. Having a good, clear picture of yourself will help put your best foot forward when making this impression.

2. Take down pictures that shed a negative light — This could include pictures of underage drinking, smoking, excessive partying, etc. Granted this type of lifestyle is common at most universities, but the fact that you are engaging in illegal activities is best kept under wraps.

3. Watch what you type — Take a quick look at your recent comments, posts, tweets and statuses and get rid of ones that could give future employers an ill-representation of who you are. Posts that include profanities, bashes on professors or people in authority over you or negative comments about your workplace should be taken down.

4. Cross promote yourself — Make it a point to have an easy access list of your other social media accounts on each of your profiles. This way, if you are trying to direct employers to your professional accounts, it will be a lot easier for them. 

5. Control your privacy settings — Be sure that you set your privacy settings to where you can control who is able to see your profile’s content on Facebook, or you can set your Twitter and Instagram to 100% private to people who do not follow you. This will make it easier to keep your personal life private.