The Social Media Impact

Since this blog has been all my opinion, I thought it would be interesting to get an opinion from someone else. For this post, I wanted to see how a college student thought about social media. If they believed that social media has changed the way we interact with one another and how they think it will impact our future. Without further adieu, meet Zoe Austin.


Zoe is going into her third year at New World School of the Arts in Miami, Florida and she believes that social media has drastically changed social interactions. One of her points was that social media has created this concept of ‘awkwardness’ that has taken over what should be normal social situations.

“It’s crazy how so many people feel ‘awkward’ in different social scenarios,” Austin said. “You are constantly hearing how people think something is awkward, but you don’t see them feeling uncomfortable when they’re texting, Facebooking or Tweeting.”

Not only did she think that awkwardness has developed from the evolution of social media, but she thinks that a lot of people live out their “dream lives” through it.

“You can portray your life as cool as you want it to be,” Austin said. “You could post pictures of you with a bunch of people and look like you have a bunch of friends, but they could all be people you don’t even know.”

However, she doesn’t think that the impact of social media is all bad. In fact, she thinks that it has done a lot of good for our society.

“Oh no, social media is definitely a good thing,” Austin said. “It has completely changed how you can reach people like distant family members or how you keep up with old friends. Not only that, but businesses are starting to get on the social scene and that’s pretty cool to me.”

On the topic of businesses, Austin thinks that social media has drastically changed the way that people on the internet or social media are marketed to. Austin said that it’s like every ad that pops up on your Facebook is tailored to you and they are ads that you would actually be interested in.

“I think it’s funny that I find myself clicking on the ads that show up on my Facebook page,” Austin said. “I usually avoid them, but the way Facebook does it I don’t even think twice before I click on it. Which is a far cry from the ads that used to come up on MySpace. Shout out to Tom.”

As far as the future of social media, Austin thinks that this is only the beginning. Now there’s Facebook, Twitter, Instagram, Pinterest, YouTube and so many more sites popping up daily that one can’t even keep up.

“The social media that are around now are definitely just the beginning,” Austin said. “In ten years I think that it will get even worse. Even more of our interactions will be via the internet. Not only socially, but I think that businesses’ presence on social media will increase drastically.”


The Science of Going Viral: Video Edition

Whether it’s a heartwarming proposal video, an intense adventure recorded with a GoPro or a hilarious video of a person falling, we have all seen a viral video with millions of views pop up on our social media. The question is: how did a person who is not famous at all get a video to go viral and rake in the views? Nichevertising created a viral coefficient calculator that will tell you the chances of your video, post or webpage going viral.

Although this calculator may offer some insight, it will not give you the formula for what creates something worth going viral. For example, a witty video that makes people laugh would do significantly better than a video of your cat staring into the camera. You need to make a video that people will want to watch – make it watchable! Making a video watchable means that you need to make it to where someone won’t get bored or tap out a few seconds in. Most good videos are shorter due to our short attention spans. According to, the average attention span was only eight seconds in 2013. So from that we can draw that we need to keep the viewer interested in what you’re doing or saying. Whether it’s a cool trick on a skateboard or a video of you simply sharing your thoughts with the camera, you need to keep your listener engaged!

One of the newest places for videos to go viral right now is Vine. The app allows for six second videos to be recorded and then replays them on a loop – which is a great time frame due to our short attention spans. (I see what you did there, Vine.) A lot of the videos are funny, witty or poking fun at everyday “struggles” that people encounter. Then of course there’s always YouTube where hundreds of videos go viral everyday. However, on YouTube you have a wider audience. From a makeup tutorial to a baby eating cake for the first time, YouTube has all types of videos that are ‘viral’ in different categories. Basically, you need to know your audience.  If you’re going on Vine, you’ll have a younger crowd who’s most likely looking for a laugh. If you’re going on YouTube, you’ll just need an impressive video in the category you’re looking to post a video on or have a group of people that are willing to share it.

This brings me to my next, most important point – video sharing. People sharing your video is what makes your video go viral. Without people watching and sharing with their friends, your video would just be sitting around on YouTube with 10 views that you only got because you watched your own video 10 times. The viral coefficient calculator points out that you need people to share your video in order to start the momentum. However, even if you start with two people sharing it to 10 people who then share it to two people each, then you have already reached 40 people with only two rounds of sharing. If that keeps going, you will eventually reach thousands of people – how cool is the internet?

Clearly, there is more than what meets the eye if you are looking to create a viral video and become the next Vine or YouTube sensation. However, remembering these three things will definitely make a difference and start you out on the right track – make a video that is watchable, know your audience, and share your video!

Best of luck to all your viral endeavors!

The Social Media Revolution

Social media is something that has taken the world by storm. Some would even say that it is the biggest shift since the Industrial Revolution — such as the video below. With social media being such an important part of today’s culture, there is no question that how people choose to use it can and will affect their lives in some way, shape or form. From a personal perspective, you put your life out for family and friends to see and enjoy. From a business perspective, you have the potential to broadcast your important messages or products to consumers by the masses.

Websites such as Facebook, Twitter, Instagram, LinkedIn, Google Plus, YouTube and Pinterest have changed the social networking game in more ways than one. Watch the video below to see just how much of a global impact social media holds.

Twitter Cheat Sheet

Almost everyone you meet will have a Facebook or an Instagram, but Twitter is a social media that is not as widespread among personal account users as the others. In case you are one of the people who are considering to venture into the world of tweeting, this cheat sheet is for you.

Tweet – A tweet is a 140 character or less message that can include text, photos or video. The character limit includes symbols, letters, spaces and punctuation.

Twitter feed – The twitter feed is similar to your news feed on Facebook. It shows all the tweets of the people that you follow in one place.

Twitter handle – A twitter handle is someone’s username that they create for the site.

Followers – Followers are twitter users who choose to follow your account. However, people who you follow do not instantly follow you back, they have to follow you back on their own.

Mentioning someone – To mention someone else who has a Twitter account in your tweet, you simply put an @ symbol before their handle. For example, to mention ESPN in a tweet, you would put @ESPN.

Retweet – A retweet is when you repost a different user’s tweet to your followers. A retweet would appear on your followers’ twitter feed as it did on yours, but it would state that you retweeted it.

Quote tweet – A quote tweet is very similar to a retweet, but when you quote tweet you can add in your own comments. A quote tweet would look like this:

The “Can’t wait for fall!” is what the user chose to add in to @ESPNCFB’s tweet.

Replying to a tweet – If you want to reply to a tweet without including any of the previous tweet’s content as you would in a quote tweet, then you would reply. A reply simply includes the user’s twitter handle and the text that you wish to share with them. A reply would look like this:

Direct message (DM) – A direct message is a private message from one user to another. However, you can only send a direct message to someone who follows you.

Hashtags – A hashtag is a word or phrase preceded by a ‘#’. Hashtags allow users to add into conversations on a certain topic. Twitter makes it so users can search a hashtag and see all of the people’s tweets who included it. Hashtags can be any number or letter, but they cannot include symbols. Hashtags are included in the 140 character tweet limit. A tweet with hashtags would look like this one from @ESPNCFB:

By using the hashtag #CFBLIVE, this twitter account is categorizing their tweet so that people following or that wish to follow along with College Football Live will see their tweet.

Now that you know the twitter lingo, go ahead and jump in on this social medium! Sign up today by clicking here.

The Importance of Passion

Self promotion is not something that has a specific formula or that is easily accomplished. It is something that organizations and individuals both enjoy, so if you learn how to do it for yourself, hopefully you can do it for a company. Self promotion for just your personal accounts is much harder than promoting a company because you don’t have a product or service that will benefit people. However, if you have another type of service like entertainment or advice, then you are more likely to gain a following. Finding your passion and chasing it is what will bring you success.

However, if you want to start something, follow these tips on how to channel your passion and grow in it.

Tip #1: Find a service to the public that you actually enjoy doing. We would all love to become well known for absolutely nothing like the Kardashian family, yet most of us are not going to be that fortunate. The service you choose could be anything from filming makeup tutorials on YouTube, filming goofy Vines that give people a good laugh or writing a blog on something you’re passionate about. Whatever it is, enjoy doing it because it will show in the end result.

Tip #2: Once you find a service to the public and begin putting your work out on the internet, you can not just sit there and hope that people miraculously come across you out of the billions of people on the internet. This is when you begin sharing it with everyone — your friends, your family and your social media accounts encouraging people to share it if they enjoyed it or know someone who would. Word-of-mouth has been a crazy effective way of marketing and often overshadows the modern telecommunication marketing techniques because when a recommendation comes from someone you know, there’s a lot more sincerity in it. This will help you find people who share your passion and vision for what you set out to do.

Tip #3: Once you begin to gain any size of following, ask for feedback. This could just be from your friends or family members that you had watch it. Ask them what they want to see improved or changed for more enjoyment out of it. You need to keep your audience engaged! They are the fuel to your fire, the viewers of your content is what pushes you further into the mass media world – keep them happy. They will give you diverse insight of what you can do better or what you should consider adding to your posts. Not only will this help you become more successful on the internet, but it will give you a deeper and fuller understanding of your passion using other people who share it.

If you can manage to do this for yourself, you will have a good background experience to draw from if you ever need to do it for a company or organization as a job. Practice makes perfect, so why not start today?

How to Describe Social Media Skills on Your Resume

Social media is a rapidly growing marketing asset that almost every company uses in some way, shape or form. As future employees looking to jump into a competitive job market, your resume is an important tool that can make or break you. Not only will listing your social media profiles give future employers a look at your experience with the various sites, but it will allow you to present yourself in a professional and positive light.


List the social media sites that you have experience with – Be sure to only list sites that you actually know how to use. Seeing as a lot of jobs actually require you to work within these websites, it would be extremely detrimental for you to lie about your experience with the various sites.

Go into detail – Include your knowledge of how to use the different sites. For example, if you were talking about Twitter you could say you have knowledge of quote tweeting, retweeting, favoriting, posting photos and videos in tweets, etc. If you have ever assisted to create or monitor an account for a professional organization, list those on the resume.

Share experience with professional organization’s accounts – If you have ever monitored a student-run organization or company Facebook page, Twitter, Instagram, Pinterest, blog or any other social media platform, list the responsibilities you held with them. Be sure to include the number of impressions (likes, followers, re-pins, etc.) made while you monitored the account.

5 Quick Tips to Clean Up Your Social Media Accounts

Follow these tips if your social media profiles are in need of a cleanup. Some of these tips may seem obvious, however many of them still need to be applied to the majority of personal, collegiate accounts. Most of these problems can be dodged by creating professional social media accounts, however the content from your personal accounts are still accessible on the internet. 

1. Change your profile picture — This is the first thing that future employers will see, and this will mark their first impression of you. Having a good, clear picture of yourself will help put your best foot forward when making this impression.

2. Take down pictures that shed a negative light — This could include pictures of underage drinking, smoking, excessive partying, etc. Granted this type of lifestyle is common at most universities, but the fact that you are engaging in illegal activities is best kept under wraps.

3. Watch what you type — Take a quick look at your recent comments, posts, tweets and statuses and get rid of ones that could give future employers an ill-representation of who you are. Posts that include profanities, bashes on professors or people in authority over you or negative comments about your workplace should be taken down.

4. Cross promote yourself — Make it a point to have an easy access list of your other social media accounts on each of your profiles. This way, if you are trying to direct employers to your professional accounts, it will be a lot easier for them. 

5. Control your privacy settings — Be sure that you set your privacy settings to where you can control who is able to see your profile’s content on Facebook, or you can set your Twitter and Instagram to 100% private to people who do not follow you. This will make it easier to keep your personal life private.